ABOUT US
BRAND PHILOSOPHY
hajo offers casual fashion with a broad portfolio of functional materials and looks of a great variety. Our intuition for trends and spirit of the time is the basis for fashionable and commercial garments with a strong price-performance ratio.
hajo is a brand with a clear profile: contemporary, casual and quality-oriented in combination with customer-friendly prices.
Collections with exciting details, attractive colours and rich in variety make hajo so special.
According to market surveys carried out by independent market research institutions hajo is the market leader for men’s polo shirts among German fashion retailers.
hajo is proud to sponsor and/or equip a number of prestigious polo tournaments in Germany.
“POLO-POWER FROM BAVARIA”
AN INNOVATIV BRAND
hajo products are distinguished niche products. We offer a very competitive price-quality relationship – thanks to our range of easy-care articles: An unique blend of cotton and microfibre produces a crease – free and tumbler drier-friendly and skin sensitive fabric. hajo-poloshirts, sweaters and knitwear make life a bit easier. Spend more time on the quality of life and less on ironing and drying. hajo – wear the joy of life! To make it short: A strong commitment to quality, customer and employee, as well as a high score in profit for our retailers make the clients enjoy doing business with us.
HAJO QUALITY
“PROMISING IDEAS START IN YOUR HEAD – BUT THEY SHOULD NOT END UP THERE”
This slogan probably describes best what Hans Jochen Mueller had in mind when
he was pondering new concepts for the distribution of textile goods in the end of the
sixties. In 1970, he finally decided to found a new company: hajo-strick (“hajo-knitwear”).
From the first steps of a one-man-start-up thirty years ago hajo-strick saw an astonishing
development into a dynamic and successful company that employs today more than
100 people and provides its clients with two main-collections per year including several follow-ups.
