hajo offers casual fashion with a broad portfolio of functional materials and looks of a great variety. Our intuition for trends and spirit of the time is the basis for fashionable and commercial garments with a strong price-performance ratio.
hajo is a brand with a clear profile: contemporary, casual and quality-oriented in combination with customer-friendly prices.
Collections with exciting details, attractive colours and rich in variety make hajo so special.
According to market surveys carried out by independent market research institutions hajo is the market leader for men’s polo shirts among German fashion retailers.
hajo is proud to sponsor and/or equip a number of prestigious polo tournaments in Germany.
The hajo polo shirt is still Germany’s favourite!
The nation-wide GfK-market research study “Herren-Poloshirts Deutschland 2011/12/13“ states that hajo has an average market share of 3,1% and is still the market leader in the section of men’s polo shirts. No other polo-shirt has been sold more often.
We like to thank all our partners and customers for this outstanding result.
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This slogan probably best describes what Hans Jochen Mueller had in mind when he was pondering new concepts for the distribution of textile goods in the end of the sixties. In 1970, finally he decided to give birth to a new company: hajo-strick (“hajo-knitwear”)
From the first steps of a one-man-start-up thirty years ago hajo-strick saw an astonishing development into a dynamic and successful company that employs today more than 100 people and provides its clients with two main-collections per year including several follow-ups.