hajo Polo & Sportswear

BRAND PHILOSOPHY

hajo offers casual fashion with a broad portfolio of functional materials and looks of a great variety. Our intuition for trends and spirit of the time is the basis for fashionable and commercial garments with a strong price-performance ratio.

hajo is a brand with a clear profile: contemporary, casual and quality-oriented in combination with customer-friendly prices.

Collections with exciting details, attractive colours and rich in variety make hajo so special.

According to market surveys carried out by independent market research institutions hajo is the market leader for men’s polo shirts among German fashion retailers.

hajo is proud to sponsor and/or equip a number of prestigious polo tournaments in Germany.

The hajo polo shirt is still Germany’s favourite!

The nation-wide GfK-market research study “Herren-Poloshirts Deutschland 2011/12/13“ states that hajo has an average market share of 3,1% and is still the market leader in the section of men’s polo shirts. No other polo-shirt has been sold more often.

We like to thank all our partners and customers for this outstanding result.

Market Leader

UNBEATABLE: The hajo topseller

"Polo-Power from Bavaria"

German B-2-B review Textilwirtschaft, 8th of May 2014

An innovative Brand

hajo products are distinguished niche products. We offer a very competitive price-quality relationship - thanks to our range of easy-care articles: An unique blend of cotton and microfibre produces a crease - free and tumbler drier-friendly and skin sensitive fabric. hajo-poloshirts, sweaters and knitwear make life a bit easier. Spend more time on the quality of life and less on ironing and drying. hajo - wear the joy of life! To make it short: A strong commitment to quality, customer and employee, as well as a high score in profit for our retailers make the clients enjoy doing business with us.

hajo Quality

stay fresh®

smart relaxx®

double mercerized cotton

Your points of contact

Hans-Jochen Müller
Managing Partner
phone.: +49 961 6006-53
(secretariat)
Gerhard Schwarzer
Managing Director
phone.: +49 961 6006-61
(secretariat)
Christian Merl
Head of Sales, Menswear, Northern Europe
phone.: +49 961 6006-82
Johannes Deckert
Head of Sales, Menswear, Southern Europe
phone.: +49 961 6006-66
Klaus Weidner
Head of Sales, Womenswear
phone.: +49 961 6006-63

History

"PROMISING IDEAS START IN YOUR HEAD - BUT THEY SHOULD NOT END UP THERE

This slogan probably best describes what Hans Jochen Mueller had in mind when he was pondering new concepts for the distribution of textile goods in the end of the sixties. In 1970, finally he decided to give birth to a new company: hajo-strick (“hajo-knitwear”)

From the first steps of a one-man-start-up thirty years ago hajo-strick saw an astonishing development into a dynamic and successful company that employs today more than 100 people and provides its clients with two main-collections per year including several follow-ups.